Comments on: Building Social Media Champions

By: Michael Bromley

Michael Bromley — Wed, 03 Jun 2009 05:41:42 +0000

Thats always the challenge, Nic but in the end its an inevitable part of the landscape. I don’t think sticking your head in the sand will work too much longer. For now, though, it takes patience and perserverance to keep something moving forward and break down antiquated barriers to change.

By: Nic Greene

Nic Greene — Mon, 01 Jun 2009 23:41:42 +0000

Do you think the relative closedness of a corporate community limits the openness of any social networking? Some managers and workers cannot embrace the non-hierarchical nature of social networking and may resent / fear direct feedback.

By: Michael Bromley

Michael Bromley — Mon, 01 Jun 2009 06:19:14 +0000

Couldn’t agree more. Going forward, those companies that are more tapped into the collective intelligence of their own workforce will have a distinct advantag. Its similar to the way being tapped into your customer base gives you an advantage.

By: Michael Reid

Michael Reid — Mon, 01 Jun 2009 03:21:15 +0000

Unfortunately you see so many opportunities fly by because Snr management don’t engage or get feedback from the “workers”. With a push into an online environment in the business world, driving a social network that “brainstorms” would be a great way to tap into new trends/tech developments and leverage the skills and knowledge of your workforce. I bet the management of tech savvy and innovative business are listening to the chatter of the employees and social networks.